RXM Creative

RXM Creative was hired by an indie premium hair care brand based in Brooklyn, NY to develop and produce a brand equity campaign. This was to support the brand's first large-scale awareness media campaign, across paid video, OOH, owned website, and social channels. RXM was chosen for their strong understanding of the brand's values and their ability to ground ideas in relevant consumer insights. The team provided full development of the chosen concept, oversight of production, execution of all deliverables, digital videos for paid media, model still life imagery, OOH creative concepts, and social media ideation.

A chauffeured luxury car service hired RXM Creative to establish a brand image that would tie-up all planned locations together as they were planning to expand their services in other markets. RXM was selected for their experience in the luxury market and their willingness to work with a start-up in a very competitive market. The scope of work included gathering as much information about the client's business as possible. The team worked closely with the client to establish a strong brand image.

RXM Creative was hired by an LGBTQ+ social app to conceive and produce the company's first-ever brand video. The goal was to convey the app's mission and capabilities to both current/prospective users and advertisers. RXM was selected after an exhaustive RFP and pitch process. The team provided extensive research on the community, competitive marketplace, and applicable tech trends. They also created concept presentations for key stakeholders, managed the project, and provided strategy and consulting on traditional and social media execution.