Rugged®

Rugged® was hired by a New Zealand-style ice cream company to establish their brand as they expanded into the US market. The company's founders recognized the importance of a unique and compelling brand for their success. Rugged® was involved from the beginning, helping to shape everything from the company's name to its designs, merchandise, uniforms, website, social media, and advertising. The team, consisting of six members, worked closely with the ice cream company, exceeding the initial scope of work and proving their reliability. The total investment for their services was between $60,000- $70,000 and the collaboration started in September 2019 with the first store launching in July 2020.

In another project, Rugged® was hired by a consulting digital product studio for a rebranding project. The studio was responsible for development, while Rugged® managed and designed the product. The team at Rugged® handled the design of the new branding, facilitated communication between different areas, and professionally managed the client's needs, creating a smooth working environment. The studio worked with Rugged®'s Director of Operations and some designers.

Rugged® was also hired by Munjoi Footwear for a website redesign, brand identity refinement, and content creation. The decision to hire Rugged® was based on their creative abilities, confidence, and experience with direct-to-consumer products. The project involved developing a new website and a campaign strategy with fresh content to define Munjoi. The focus was to highlight the key benefits of the shoe's functionality, sustainability, and style. The team at Rugged® included individuals managing and directing the project, as well as designers, web developers, ad creators, photographers, and copywriters.