Roman.ua

Roman.ua was hired by MTA, a retail chain of hardware and electronics stores in Ukraine, to develop a paid traffic acquisition strategy and increase sales volume through PPC channels. The team of 2-5 employees at Roman.ua developed an advertising campaign strategy using Google Ads and Facebook Ads, structured the campaigns based on market conditions, implemented advanced optimization practices, and provided transparent reporting through end-to-end analytics. The approach was tailored to the specifics of product categories, profitability, and market conditions, and allowed for quick budget adjustments and profit maximization. The results were positive, with MTA praising the clear understanding of achieved outcomes and the next steps provided by Roman.ua's transparent reporting.

Roman.ua worked with “Svit Chaju” LTD, a company selling loose teas, coffee, and accessories, to increase online sales, improve online visibility, and increase the number of B2B leads. A team of 6-10 employees from Roman.ua developed a digital marketing strategy, created a customer retention program, optimized the company's website, formed a B2B client acquisition structure, and established a transparent reporting system. The website's migration to a new CMS improved site stability and supported sales growth, while the distinct sales funnel for the B2B segment attracted wholesale buyers and partners. The client was satisfied with the clear analytics provided by Roman.ua's reporting system, which enabled rapid decision-making and adaptive responses to market changes.

Molotok, an online and offline retailer of tools and equipment, engaged Roman.ua to increase sales volume, enhance marketing ROI, acquire new customers, and broaden the B2B customer base. Roman.ua's team of 6-10 employees optimized the product feed, scaled online sales, restructured ad campaigns, reduced order cancellations, enhanced customer communication, and developed a comprehensive analytics system. The new product catalog structuring based on profitability and price led to more precise segmentation in advertising campaigns. The transition of the notification system from SMS to Viber resulted in better customer engagement. Molotok appreciated the deeper insights into marketing performance provided by Roman.ua's analytics system, enabling more data-driven decision-making.