Relevance Advisors

Relevance Advisors partnered with a London advertising agency to deliver a large-scale digital transformation for a client in the food service industry. The project, led by the agency's Chief Client Officer for North America, involved revamping the client's website and digital marketing plans. Relevance Advisors provided development services and consulted on the process, creating a corporate website focused on branding. They also helped optimize the client's SEO practices and ensured delivery on the desired metrics. The collaboration, which lasted from January 2016 to August 2017, was valued between $500,000 and $1 million.

In a project with a nonprofit organization dedicated to fighting ovarian cancer, Relevance Advisors helped manage a monthly grant from Google to improve the organization's rankings. The team at Relevance Advisors identified ideal keywords and structured several campaigns and ads, helping the nonprofit grow and manage traffic through the grant. Their efforts led to the organization qualifying for a $40,000 monthly grant, which allowed Relevance Advisors to expand their research and maximize conversions in new ways. The ongoing partnership has been in place since November 2010.

Relevance Advisors was contracted by a global nonprofit to manage a Google Ads grant opportunity and conduct an SEO audit after the launch of a new website. The team provided a comprehensive report on the nonprofit's SEO status, areas for improvement, and a plan for action. They also developed a strategy to maximize the grant and increase clicks, which involved content creation and setting up reporting. The engagement, which started in November 2019, has cost around $30,000 so far.