Relevance Advisors

Relevance Advisors was hired by a London-based advertising agency to assist in a large-scale digital transformation project for a food service industry client. The project, which ran from January 2016 to August 2017, involved revamping the client's website and digital marketing plans. Relevance Advisors provided strategic insights, helping to understand the appropriate metadata, optimizing SEO practices, and ensuring the delivery of the desired metrics. They also developed a corporate website focused on branding and provided joint recommendations on how to proceed with SEO and digital marketing. The collaboration was successful, with the agency investing between $500,000 to $1 million over time.

In a separate project, Relevance Advisors assisted a non-profit organization dedicated to fighting ovarian cancer in managing their Google grant. The firm helped the organization to market themselves on Google, finding ideal keywords, and structuring different campaigns and ads. As a result of their work, the organization started qualifying for a $40,000 monthly grant, allowing Relevance Advisors to further expand their research to maximize conversions. The firm has been working with the organization since November 2010, indicating a long-term successful partnership.

Relevance Advisors was also engaged by a global nonprofit organization to manage their Google Ads grant and to perform an SEO audit following a messy website transition. The firm provided a thorough report of the organization's SEO status, areas for improvement, and an action plan. Additionally, they analyzed the organization's Google Ads, developed a strategy to maximize the grant, and increased their clicks. The firm also wrote up content and set up reporting. The collaboration, which started in November 2019, was successful, with the organization investing around $30,000 so far.