Red C Marketing

Red C Marketing partnered with a direct-to-consumer product developer and marketer to enhance their digital strategy. The collaboration began with improving the client's email marketing, then extended to managing their PPC marketing, SEO, social media, and influencer campaigns. Red C also revamped the client's landing pages and product websites, and provided support with their blog and direct mailing trials. The team of five, including specialists in content, paid digital media campaigns, and strategy planning, worked closely with the client's internal team. The client invested over $139,000 in this ongoing partnership which began in March 2019.

Red C Marketing was hired by Ashfield Engage, a life sciences company, to manage their monthly PPC spend across various business areas and to drive traffic and business enquiries. They also handled Ashfield's sponsored LinkedIn activity and multichannel lead generation campaigns. The vendor worked closely with Ashfield to identify goals and keywords, set up ad groups, and manage spend and optimisation. A team of around eight, including account managers, PPC leads, LinkedIn leads, and analysts, was assigned to this project.

A manufacturing company engaged Red C Marketing to improve their email marketing results. The scope of work was later expanded to include support for the client's digital content strategy, local marketing activities, point of sale, and customer relationship. A team of five, split between email and social media, was assigned to the project. The strategic project manager oversaw the four other team members. The client's annual investment in this partnership, which started in May 2018, is estimated to be between $68,800 and $103,200, potentially going up to $137, 600 with ad hoc projects. This successful collaboration led to Red C Marketing being used by other teams within the client's company.