Red Baton

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Red Baton Creative Marketing Solutions is a digital design and branding agency founded in 2015 in Bangalore, India. Red Baton has close to a 20-member team of designers, marketers, and strategists dedicated to creating engaging brand experiences and consistent messaging. They specialize in creative UX/UI experiences, developing consistent user experience strategies, and implementing them with interface design and development. Red Baton's distinct approach has earned them several large-scale and premium clients, most of which are based in India, but they work with international clients as well.

Client Insights

Industry Expertise

Information technology

30%

Retail

15%

Automotive

10%

Financial services

10%

Consumer products & services

5%

Education

5%

Media

5%

Medical

5%

Other industries

5%

Client Size Distribution

This provider has not added their client sizes.

Common Project Size

$10K-$49K 8 projects

Clients

  • Unilever

Highlights from Recent Projects

Overall Rating

4.9
8 Reviews

Red Baton worked on the UI/UX design of the website for Unfyd, a company that provides end-to-end Customer Experience and Lifecycle Management solutions. The goal of the project was to showcase Unfyd’s wide variety of products and product categories in an accessible way. Red Baton's team, consisting of a project manager, UI and UX designers, and an illustrator, created a user flow, site map, wireframes, and interface design. They also suggested implementing custom illustrations to keep the website engaging and dynamic.

For Livdemy, an online live music learning platform, Red Baton was hired to work on the UI/UX design of the product and website, as well as the branding. The aim was to create a platform that facilitates a seamless music learning and teaching experience. The Red Baton team conducted comprehensive UX workshops with the Livdemy team to understand and propose features and flow for different user personas. The project team included a project manager, UX Lead, UX Designer, UI designers, and an Information architect. Their recommendations led to the final UI design of the product.

Red Baton was also commissioned by AirAsia India to develop a sign-up website for their new cadet pilot program. Despite the current downturn in the domestic aviation market, AirAsia India anticipated a need for up to 10,000 new pilots by 2030. The Red Baton team, consisting of senior designers, web architects, and a UI/UX director, developed a sign-up to payment process that was limited to three pages to simplify the process and increase conversions. The project was completed within two months, with initial meetings and subsequent weekly sprints.

Timeliness

4.9

Service Excellence

4.8

Value

5.0

Would Recommend

4.9