Rakas

Rakas was hired by Synchrony, a leading financial solutions company, to develop a brand platform. The Rakas team, consisting of 6-10 employees, performed extensive primary and secondary research to understand Synchrony's organizational challenges, business objectives, and market opportunities. The result was a unique and creative brand platform, fully articulated in a comprehensive brand book. This included brand architecture, brand voice, and a nomenclature approach. Rakas also conducted a brand materials audit to guide the categorization and refreshing of brand assets in relation to the new brand platform.

TRC Companies, a global engineering and consulting firm, engaged Rakas for a brand refresh project that included significant market research. Rakas' team of about 10 individuals, led by Managing Partner Jeff, conducted a thorough discovery phase, market research, internal brand surveys, and stakeholder workshops. The outcome was a refined brand that maintained the original logo and name but introduced new brand visuals, color schemes, shapes, and iconography. Rakas also developed a go-to-market plan and an internal and external communication plan.

A software company specializing in maritime software products hired Rakas to identify and define key buyer personas for their product, map the buyer journeys, and develop a messaging hierarchy. The Rakas team of 2-5 employees began with extensive industry research, followed by a Persona Workshop. This allowed them to identify three main buyer personas and start mapping their buyer journeys. Using these insights, Rakas developed a message map to target these personas at specific points in their respective journeys.