Radical Path

Radical Path was hired by Marriott International to provide creative asset execution. The senior performance marketing manager of the company highlighted the role of Radical Path in storyboarding and building marketing assets from conception to final delivery. This included digital banners, social creative, and print publication creative. One notable project was a Tube takeover at the Oxford Street Tube station in London, where corridors were wrapped in Marriott Bonvoy branding. Radical Path designed the entire project, liaising with various stakeholders, media agencies, and out-of-home suppliers. The project was successful and the partnership remains ongoing since its commencement in July 2018.

In another project, Radical Path partnered with a global hotel and hospitality chain. The director of content marketing for the hospitality group stated that they aimed to recover from the impact of the global pandemic by focusing on the domestic market. Radical Path was tasked with creating a creative strategy for their domestic market campaigns. The team researched the strategies of competitors and assessed the industry and target market situation. They created approximately 1,800 creative pieces with the aim of enticing leisure travelers to discover destinations and hotels across Europe, Africa, and the Middle East. The assets created were used on landing pages and social media. This partnership, which started in April 2020, is ongoing.