Radical Path

Radical Path was engaged by Marriott International to assist with creative execution. Their role involved storyboarding and building creative assets from conception to final delivery for various marketing purposes. One notable project was the design of a Tube takeover at the Oxford Street Tube station in London, where corridors were wrapped in Marriott Bonvoy branding, providing an immersive experience for passersby. The project was executed on a large scale, with Radical Path liaising with different stakeholders, media agencies, and out-of-home suppliers. Marriott International's ongoing engagement with Radical Path started in July 2018 and has involved an investment of approximately $274,000 USD.

In another project, Radical Path partnered with an international hospitality group to create a creative strategy aimed at boosting their domestic market campaigns. This was in response to the hospitality industry's need to recover from the impact of the global pandemic. Radical Path's strategy involved researching industry and target market trends, as well as competitor activities. The team created approximately 1,800 creative pieces, including over 1,200 variations for the first set of creatives and over 600 assets for the second set. These assets were used on the client's landing pages and social media platforms. The ongoing partnership began in April 2020 and involved a team of 3-4 people from Radical Path.