Public Relations That Actually Works

Public Relations That Actually Works was hired by a software company to drive revenue and increase brand awareness through a major public relations campaign. The Director of Business Development, who had previously worked with the Director of Public Relations That Actually Works, Sally Symonds, was impressed by her hard work, results, and extensive knowledge and connections in her field. Sally interviewed the company's Chief Scientist and inventor, familiarized herself with their product and unique selling point, and identified gaps in the market and areas where their message was unclear or their strategy was lacking.

For the fundraising project, Ride for Rural, Public Relations That Actually Works was hired to help reach a fundraising goal of $20,000 for the Royal Flying Doctor service. The project manager chose Sally because of her tenacity and forward-thinking approach. Sally quickly established all of the relevant details required to generate maximum interest, and by digging deeper into the story, she achieved more than the project manager could have hoped for.

In the case of Safe Haven Community, a nonprofit organization offering crisis accommodation for women and children fleeing domestic abuse, Public Relations That Actually Works was hired to gain brand awareness, obtain media coverage, and ensure women who need help know where to come. The CEO found Sally through LinkedIn and was impressed by her immediate action in writing press releases and talking to contacts in radio, TV, and social media. As a result, the organization received radio interviews, spots on Channel Nine and Channel Ten news, and even national coverage with interviews with organizations interstate.