Prudent Pedal Marketing

Prudent Pedal Marketing was hired by a consulting and integration firm to develop a consolidated branding strategy. The firm wanted to enhance its customer engagement with a focus on value. Prudent Pedal Marketing evaluated the firm's digital presence, sales materials, and previous presentations. They facilitated a strategic brainstorming exercise to transition the company from a technical to a business-oriented approach. They also provided executive presentations on how to improve digital presence to differentiate the firm from competitors. The project lasted from March to June 2022 and the firm invested around $50,000–$100,000.

A boutique strategy consulting firm engaged Prudent Pedal Marketing to enhance its online positioning and drive lead generation through various social networking platforms. The goal was to increase market awareness of the firm's positioning and solutions, while generating passive lead generations from those in the market for revenue generation consulting/skill building. Prudent Pedal Marketing developed and executed a comprehensive digital strategy program under the leadership of Jeff McKay.

Waident Technology Solutions, an IT solutions provider, sought the marketing expertise of Prudent Pedal Marketing. They needed both strategic and tactical help to build a marketing engine. Prudent Pedal Marketing acted as the company's CMO, focusing on inbound marketing. They started a regular blog process, incorporating SEO-friendly formatting, and created a filler page based on blog articles. They also strategized from a client's perspective to improve the company's visibility to potential clients. The company invested between $25,000–$50,000 in the ongoing collaboration that started in November 2019.