ProperExpression

ProperExpression was hired by Inspirata, Inc., a company that applies AI and NLP for oncology informatics use cases for hospitals, to organize their CRM into complex tiers of relationships between various healthcare institutions and optimize their Google Ads strategy. The team from ProperExpression, consisting of 2-5 employees, created a new architecture in HubSpot, mapped all organizations in their databases, de-duplicated multiple organizations, and applied the work to handle the association of contacts to companies more efficiently. They also reviewed the Google Ads setup and provided specific recommendations on how to improve performance. The client found ProperExpression through a referral and chose them based on their high ratings, budget-friendly pricing, great culture fit, and good value for cost.

In another project, ProperExpression was contracted by an advertising & marketing company to assist a client with various digital marketing activities across Paid Social. The team, again consisting of 2-5 employees, conducted a comprehensive audit and worked with the client on an ongoing basis to run different ad channels and drive new leads. The client found ProperExpression through an online search and selected them based on their high ratings, great culture fit, and good value for cost.

Lastly, ProperExpression was brought in by a leading provider of data, design, and product training for enterprise organizations to increase web sales of their core offerings, launch new products to existing verticals, and help build awareness and sales of new markets and verticals. The team of 6-10 employees started with an audit of the existing digital efforts, created a robust multi-touch campaign, and later worked on SEO and cold email campaigns. The client found ProperExpression through an online search and selected them based on their budget-friendly pricing, great culture fit, good value for cost, and aligned company values.