Project Bionic

Project Bionic was hired by Float Seattle, a floatation therapy center chain, to develop a social media identity and strategy to bolster its positioning and educate consumers about the services provided. Project Bionic conducted in-depth meetings to understand the challenges faced by Float Seattle and helped the company understand the different types of content it could use to educate consumers. Over the course of a year, they tested and adjusted their strategy, ultimately developing a voice and a strategy that aligned with the brand's authenticity. The client worked closely with the account executive, founders, creative team, and digital creators.

Project Bionic partnered with an influencer marketing agency to provide comprehensive solutions to a client seeking influencer support and paid social media support. They drafted proposal materials to ensure alignment of expectations and managed the paid media aspect of the project. They guaranteed a minimum number of impressions on Facebook and Instagram and used influencer content to power the paid media. The CEO of the marketing agency coordinated with the founder and paid media manager of Project Bionic, but there were other team members working behind the scenes. The project ran from October to December 2019.

Good Kingdom Group, an entertainment investment company, hired Project Bionic to handle its social media presence for the launch of an independent film. Project Bionic created a timeline that reversed from the release date and aimed to build a fan base interested in the film. They also decided on the creative direction of the content. The project was strategic, focusing on presenting the film's marketing message and breaking it into goals. They involved launching the trailer, creating story elements to engage the audience, and promoting the release date geographically. The engagement began in June 2019 and ended in September 2019.