Pretty Lethal - Brand Agency

Pretty Lethal Designs was commissioned by a mobile wood-fired pizza company in need of a brand identity. The project's challenge was the tight timeline as the company was due for soft opening in less than a month. Nonetheless, Pretty Lethal Designs was able to deliver, creating a color scheme, three different brand identities and business names, and multiple logo options with custom lettering. The project was completed in collaboration with the owner and two to three other team members. The company came to work with Pretty Lethal Designs through a mutual acquaintance's recommendation, and the pizza company invested around $6,000 for this particular project.

A health and wellness company hired Pretty Lethal Designs to assist them with customer development, branding, and e-commerce website creation. The company aimed to establish a brand that not only spoke of product efficacy but also catered to the emotional needs of the customer. Pretty Lethal Designs was chosen over two other agencies from Upwork. They began the project with a creative brief, then proceeded to mood boards, wordmark creation, brand copywriting, product visuals, and finally, the website. The team was composed of two core people: Samantha, who handled the branding, and Ian, who focused on development. They also contracted copywriters and other team members as needed.