Pointer Strategy

Pointer Strategy was hired by Servicely, a service desk Software as a Service company, to set appointments for their sales representatives. The company found Pointer Strategy through a referral and selected them due to the positive recommendation. A team of 2-5 employees from Pointer Strategy was assigned to the project, their main task being to build lists based on Servicely's Ideal Customer Profile (ICP) and then cold call to set appointments.

A software company that helps companies answer questionnaires such as RFP, RFQ, Information Security, Risk, Cyber Security, Due Diligence, and Grants, hired Pointer Strategy to increase website registrations, demos, discovery calls, and product awareness. The company found Pointer Strategy through a referral and LinkedIn, and chose them due to their high ratings, budget-friendly pricing, great culture fit, and good value for cost. Pointer Strategy helped define the Ideal Customer Profile (ICP), built lists of the Total Accessible Market, and engaged them using emails. They wrote the emails, built the lists, and created the email system to allow for delivering emails to the primary inbox at scale.

NUS Consulting Group, a company specializing in energy management and sustainability, hired Pointer Strategy to increase their sales pipeline by targeting potential clients through specialized cold email campaigns and outsourced SDR services. The company found Pointer Strategy through an online search and selected them due to their budget-friendly pricing, great culture fit, and good value for cost. A team of 28 members from Pointer Strategy was assigned to the project. The scope of work included developing and executing targeted cold email campaigns to engage potential clients in the energy management and sustainability sector.