Pointer Strategy

Pointer Strategy was hired by Servicely, a service desk Software as a Service company, to set appointments for their sales reps. The company found Pointer Strategy through a referral and chose to work with them due to their excellent reputation. A team of 2-5 employees was assigned to the project, tasked with building lists based on Servicely's Ideal Customer Profile (ICP) and cold calling to set appointments.

The software company engaged Pointer Strategy to increase website registrations, product awareness, and schedule discovery calls and demos. The company found Pointer Strategy through a referral and LinkedIn. They chose Pointer Strategy due to their high ratings, budget-friendly pricing, cultural fit, and alignment with company values. A team of 2-5 employees from Pointer Strategy was assigned to engage the market using email outbound. They helped define the ICP, build lists of the Total Accessible Market, and engage them using emails. The key deliverable was to get conversations with the audience in the form of discovery and demo calls.

NUS Consulting Group, a company specializing in energy management and sustainability, hired Pointer Strategy to increase their sales pipeline by targeting potential clients through specialized cold email campaigns and outsourced SDR services. The company found Pointer Strategy through an online search and chose them due to their competitive pricing, cultural fit, and value for cost. A team of 28 employees from Pointer Strategy was assigned to the project, tasked with developing and executing targeted cold email campaigns to engage potential clients in the energy management and sustainability sector.