PocketWhale
visit site- $50,000+
- 10 - 49 employees
- San Francisco, CA
PocketWhale is a global creative and marketing agency that specializes in mobile games. The company was founded in 2014 and is headquartered in San Francisco with a team of about 10 employees. The team focuses on social media marketing, mobile and app marketing, video production, public relations, and graphic design.
Client Insights
Industry Expertise
100%
Client Size Distribution
This provider has not added their client sizes.
Common Project Size
$50K-$199K 2 projects
Clients
- Nintendo Switch
Highlights from Recent Projects
PocketWhale partnered with a mobile gaming publisher based in Germany to conduct an international PR campaign for the launch of their products on the App Store and Google Play. The team at PocketWhale compiled necessary assets, such as video materials, messages, and press releases, to secure the best possible press for the client's products. They also approached hundreds of journalists and secured extensive coverage for the product launches in multiple markets. Furthermore, they supported the client in answering user requests and amplified the client's in-house messaging. The client chose to work with PocketWhale due to their strong reputation in the mobile gaming industry. The partnership lasted from May to June 2016.
The mobile game development studio, Vivid Games, engaged with PocketWhale to assist with the soft launch of one of their mobile games. The scope of PocketWhale's involvement included organizing the structure of the soft launch, marketing, user acquisition, and A/B testing. They provided guidance on what to test and how to evaluate the feedback. The client met PocketWhale at a technology conference and decided to work with them based on their expertise. The collaboration started in 2015 and is ongoing, with the client investing between $100,000–$150,000 in the project.
A Japanese mobile game developer hired PocketWhale to arrange semi-regular influencer campaigns for France, Italy, Spain, and South America. The client's goal was to increase consumer awareness and develop a broader, more dedicated player base outside Japan, specifically in Europe and the Americas. PocketWhale gathered the client's specific goals and requirements for influencer channels, provided a wide variety of proposals, and suggested additional advertising platforms. They also helped the client implement targeted and affordable test campaigns. The client chose to work with PocketWhale after meeting them at a major gaming convention and being impressed by their portfolio of successful Europe-centric campaigns with other Japanese developers.