Pikobara

Pikobara was hired by Zendesk, a CRM company, to boost its brand recognition in Eastern Europe and the Mediterranean. The agency was chosen for its expertise in IT and regional markets. Pikobara conducted a comprehensive market research, developed a digital strategy and implemented it through a series of activations. The project involved digital support, direct marketing, landing pages creation, PR email nurturing program, content syndication, and event organization. The main interaction was with a personal account manager, which streamlined the workflow.

Pikobara worked with Pernod Ricard Rouss, a food and beverage company, on their True Music Studio project. The goal was to make the event one of the most discussed of the year. Pikobara was chosen for their successful support in previous 360 digital campaigns for other brands. They announced the event through various channels, engaged and warmed up the audience before the event, led the audience to the landing page, and managed the event offline. The agency also managed a VIP guest, a brand ambassador who held a workshop and created art for the brand.

Bravolli, a natural food manufacturer, hired Pikobara to promote polenta to a broad audience. The agency was chosen for its creative approach, cost of implementation, and ambitious KPI. Pikobara conducted analytical research on the target audience, gaining insights into consumer behavior. They then launched a campaign to reach the target audience through various online platforms, including Instagram influencers and cooking websites. Interaction was mainly with a personal account manager, with discussions held with designers, analysts, and copywriters at different stages of the project.