Periscope (Formerly Anthem Marketing Solutions)

Periscope, formerly Anthem Marketing Solutions, was hired by a large cleaning service provider in the U.S. to analyze their legacy database, which had been collecting transactional information on their customers for over 20 years. Periscope transformed the messy database into a usable marketing database, creating various groupings of customers and building segmentation strategies. They also conducted predictive modeling to understand potential customer behaviors. The client praised Periscope for their invaluable help in understanding basic information such as profit margins and process efficiency.

Periscope was engaged by a lawn care gardening company to help them target their best neighborhoods and prospects. The company developed a neighborhood targeting model, focusing on the most profitable neighborhoods and high-value prospects. They also conducted attrition modeling for current customers and helped categorize and cluster stores in a segmentation study. The client highlighted the neighborhood modeling as the most impactful part of the project, which was completed within the last 12 months.

A global Fortune 100 food service provider hired Periscope to analyze their data and enhance their revenue. The company conducted a full eCommerce analysis, studying ordering habits and incremental revenue from the platform. They also carried out a segmentation analysis to identify the best customers and trends. The client trusted Periscope due to their prior relationship and industry knowledge, and they spent six figures with them last year.