Percept Brand Design

Percept Brand Design was hired by True Woo, a holistic wellness platform, to create its brand identity. The team at Percept worked on the language, imagery, font, logos, and more to develop a comprehensive brand identity for the company. The team was composed of 3-4 members. True Woo chose Percept based on a referral and was satisfied with the results, which made the company's health products, practitioners, and resources more accessible to people globally.

For a construction company in South-East Queensland, Percept Brand Design was chosen to create a new brand identity. The company, which offers a diverse range of services from minor works to large commercial projects, wanted to rebrand with a name and identity that it could grow into. Percept was chosen from a shortlist of 10 companies based on price, quality, and proposed deliverables. The project was divided into three parts: Brand Positioning, Territory, and Identity, all of which were well-received by the company. The team from Percept consisted of the Account Director, Creative Director, and another member.

BuggyBix, a company that develops, manufactures, and sells insect-based pet food products, hired Percept Brand Design to redesign their existing brand, develop brand architecture, new packaging, and design their original brand. Percept was found through an online search and was chosen for their pricing, culture fit, value for cost, and company values. The team from Percept, which consisted of 2-5 members, helped develop the new pet food brand, define and design the brand persona, develop the brand architecture, design packaging and marketing collateral, and design wireframes and content for the website.