Pathos Ethos

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Pathos Ethos is a design and web development agency located in Durham, NC. With a team of fewer than 10 employees, they help organizations create unique brand experiences. Founded in 2009, Pathos Ethos is influenced by agile methodologies and they primarily help clients with digital strategy, custom software development, and web design.

Client Insights

Industry Expertise

Business services

20%

Medical

20%

Consumer products & services

15%

Information technology

15%

Non-profit

15%

Arts, entertainment & music

5%

Media

5%

Retail

5%

Client Size Distribution

Small Business (<$10M) 5%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 35%

Common Project Size

$10K-$49K 2 projects

$200K-$999K 1 project

Clients

  • Willow Creek Association

Highlights from Recent Projects

Overall Rating

5.0
4 Reviews

Pathos Ethos worked with DurhamCares, a faith-based nonprofit organization, to develop a long-term strategy and refine their messaging to appeal to a broad audience. The company also redesigned DurhamCares' website to better communicate its mission statement. The project, which lasted from April to December 2017, was led by Pathos Ethos' CEO, Isaac Park, and Creative Director, Alex Quinonez. The total investment for this project was approximately $10,000.

For American Underground, a Google for Startups tech hub, Pathos Ethos provided software development and branding services. The team helped evolve the brand of a sister company, Big Top, and built out part of its software. When the client moved to American Underground, Pathos Ethos led the rebranding effort, centralizing marketing strategies and creating a brand narrative guide. The team also worked on wireframing and designing the platform to evolve over time. The project, which ran from 2018 to 2020, cost over $200,000.

Pathos Ethos was hired by a training services company to solve its branding and marketing problems through a new website. The team designed and developed a new WordPress site, created an entire brand identity and logo from scratch, and went through a research and discovery process. The team comprised of a head designer, CEO, COO, and assistants. The project, which started in August 2018 and is still ongoing, has cost around $10,000 so far.

Timeliness

4.6

Service Excellence

4.8

Value

4.8

Would Recommend

5.0