Pathos Ethos

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Pathos Ethos is a design and web development agency located in Durham, NC. With a team of fewer than 10 employees, they help organizations create unique brand experiences. Founded in 2009, Pathos Ethos is influenced by agile methodologies and they primarily help clients with digital strategy, custom software development, and web design.

Client Insights

Industry Expertise

Business services

20%

Medical

20%

Consumer products & services

15%

Information technology

15%

Non-profit

15%

Arts, entertainment & music

5%

Media

5%

Retail

5%

Client Size Distribution

Small Business (<$10M) 5%

Midmarket ($10M - $1B) 60%

Enterprise (>$1B) 35%

Common Project Size

$10K-$49K 2 projects

$200K-$999K 1 project

Clients

  • Willow Creek Association

Highlights from Recent Projects

Overall Rating

5.0
4 Reviews

Pathos Ethos was hired by a training services company to address their branding and marketing problems through the creation of a new website. The team at Pathos Ethos designed and developed a new website on WordPress and created an entire brand identity and logo from scratch. The project included a research and discovery process with interviews, meetings, and brainstorming sessions. The engagement, which began in August 2018, is ongoing and the client has invested around $10,000 in the project so far.

Pathos Ethos worked with American Underground, a Google for Startups tech hub, providing software development and branding services. The team helped build out part of the software and evolve the brand of a sister company, Big Top, that connected talent in the region to startups. When the client moved to American Underground, Pathos Ethos led design sessions to rebrand the company and created a marketing and brand narrative guide for future designers. They also helped design the platform in a way that it could evolve over time. The client spent over $200,000 with Pathos Ethos from 2018 to 2020.

DurhamCares, a faith-based nonprofit organization, hired Pathos Ethos to develop a long-term strategy for the organization and ground the messaging of their various programs. The team honed the organization's messaging to appeal to a broad audience and fine-tuned their long-term priorities. They also redesigned the organization's website to better communicate their mission statement. The project lasted from April 2017 to December 2017 and the client invested about $10,000 in it.

Timeliness

4.6

Service Excellence

5.0

Value

4.8

Would Recommend

5.0