Panamera

Panamera was hired by a technology company to streamline their brand and align their multiple products under a single identity. The company sought to enhance its go-to-market strategy through effective branding. Panamera initiated a comprehensive process that involved understanding the company's culture and approach, and subsequently rebuilding their entire brand ecosystem, except for the name. This included revamping their website, rebranding logos, marketplaces, and products, and creating new decks for their games. The engagement, which started in January 2022, continues to date, with the company investing roughly $250,000 in the partnership.

In another project, Panamera collaborated with PlantStrong, a health and wellness food products company. The company had recently pivoted its brand and needed new graphic design work across its product offerings. Panamera played a crucial role in redesigning the company's logo, branding, and messaging, and updating the packaging on a wide range of products. They also helped define the company's mission, target audience, and messaging strategy. The ongoing engagement, which began in June 2020, has so far cost the company $92,000.

Panamera also worked with Fitnessmith, a fitness center, to help with brand and product building. The fitness industry's growth posed a challenge of differentiation for the gym. Panamera embarked on a comprehensive brand overhaul, which involved understanding the essence of the brand by interacting with trainers and gym members. The team developed a naming strategy that captured the unique training methodologies of the gym. The brand workshops not only honed the gym's market positioning but also elevated the overall gym experience. The key deliverables included a detailed document outlining the project timeline and methods, and a post-project guide for continuing the work initiated by Panamera.