Palmer Ad Agency
visit site- $5,000+
- 10 - 49 employees
- San Francisco, CA
San Francisco-based Palmer Ad Agency brings more than 30 years of digital and traditional marketing experience to the frontiers of modern advertising. With a core team of 12 employees, Palmer has served clients of varying sizes and aims by developing a collaborative approach to marketing strategy and development. The agency's ability to deliver complex solutions in graphic design, social media, branding, and corporate identity with a relatively small, skilled team is what sets them apart.
Client Insights
Industry Expertise
20%
20%
15%
15%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 50%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 10%
Common Project Size
$200K-$999K 3 projects
Clients
- Bank of Stockton, CALCPA, Comcast, Financial Center Credit Union, Health Plan of San Joaquin, Metropolitan Transportation Commission, Leap / Carpenter / Kemps Insurance Agency, Port of Stockton, Rare Parts.
Highlights from Recent Projects
Palmer Ad Agency worked with automobile parts manufacturer, Rare Parts, to improve their marketing strategy and brand identity. The small, family-owned business struggled with disjointed advertising that didn't reflect their core values, and so enlisted Palmer to ensure consistency in ad design and digital marketing. The agency successfully redefined the brand's identity with modern, aesthetically pleasing designs and helped transition their marketing from traditional magazine publications to digital platforms and social media. They have managed multiple marketing campaigns and provided necessary collateral for successful efforts. The partnership began in August 2015 and continues to the present day.
Palmer Ad Agency undertook a branding and digital marketing project for a B2B insurance business. The company had saturated their territory and needed to expand to new markets, requiring the expertise of an advertising agency familiar with the Bay area. Palmer assisted with a rebranding campaign, producing a new logo, signage, letterhead, colors, and other designs. They developed a brand message focused on the concept of “Dream big, worry small” and launched a two-year, predominantly digital, advertising campaign. The advertising was built on the HubSpot platform, integrating it with the company's sales strategy. The engagement with Palmer Ad Agency began at the end of 2016 and continues to the present.
Blue Raven Solar, a nationwide solar installer of residential solar panel systems, hired Palmer Ad Agency to develop an automated marketing campaign. Using the vast amount of email addresses and contact information stored in the company's HubSpot CRM, Palmer designed an action plan for drip emails and provided all creative elements including copy and images. They also designed workflows to trigger different email campaigns based on visitor actions on the website. In addition, they assisted with the company's paid social campaigns, particularly Facebook campaigns in South Carolina and Colorado, creating specific landing pages for each. The partnership began in March 2018 and is ongoing.