Ooboontoo - A Creative Impact Agency

Ooboontoo, through its talented team member Dane Moses, was hired by Griffiths Works, a fashion retail company in Southern Africa, to develop a marketing campaign strategy. The goal was to create a brand tone of voice and start marketing the brand to consumers. Dane Moses was chosen for his cultural fit, value for cost, company values alignment, and his passion and understanding of the mandate. The project involved campaign ideation to correctly position the newly identified brand tone of voice. This involved customer research, ideation, campaign execution and implementation for key seasonal fashion campaigns, and engagement campaigns to grow the customer base. The client found Ooboontoo through word of mouth and was pleased with the results achieved, highlighting the agency's understanding of the mandate and their ability to deliver good value for cost.