ONTRACK DIGITAL

ONTRACK DIGITAL was hired by a skincare company, 47Skin.com, for on-going conversion rate optimization to enhance customer experience and CVR. The selection was based on a personal recommendation and the team's expertise. The scope of work involved total website management, CRO, design, and UX. Three members from ONTRACK DIGITAL's team worked on the project, including the founder, a developer, and a CRO test manager. The feedback received indicates that the vendor was knowledgeable and pragmatic.

The Denmark-based sustainable jewelry company, byBiehl, engaged ONTRACK DIGITAL for a conversion rate optimization project aimed at enhancing the webshop visitor experience and boosting the overall conversion rate. The vendor was chosen based on a recommendation and their impressive portfolio. The project involved an evaluation of the webshop, setting goals, and prioritizing tasks for each week. ONTRACK DIGITAL also provided wireframes of proposed features and data on A/B tests using software. The team consisted of 3-4 members specializing in data, analytics tracking, and web development.

Univera, a B2C company, hired ONTRACK DIGITAL to address conversion optimization and tracking issues on their website. The vendor conducted an initial deep audit, delivered best practices to increase site speed and efficiency, implemented improvements, ran A/B tests, and installed proper conversion tracking attribution. Additionally, ONTRACK DIGITAL built a Shopify microsite for A/B testing of basic conversions and messaging. The project was led by the founder of ONTRACK DIGITAL. The client has worked with the founder across different companies and has invested around $27,000 so far, with an estimated total investment of $60,000-$80,000 over time. The engagement started in April 2022 and is ongoing.