ONTRACK DIGITAL

ONTRACK DIGITAL successfully completed a web design project for byBiehl, a sustainable jewelry company based in Denmark. The project was aimed at enhancing the webshop's overall user experience and increasing the conversion rate. ONTRACK carried out an evaluation of the webshop, prioritized key points, provided wireframes for proposed features, and conducted A/B tests using specialized software. Their expertise with Shopify was particularly beneficial. The team comprised of 3-4 members with expertise in data, analytics tracking, and web development. The results were impressive, and byBiehl continued to work with them on additional projects.

ONTRACK DIGITAL was hired by Univera, a B2C company, to address conversion optimization and tracking issues with their website. The project involved an initial deep audit, delivery of best practices to increase website speed and efficiency, implementation of improvements, running A/B tests, and installing proper conversion tracking attribution. Additionally, ONTRACK built a Shopify microsite for Univera for further testing and optimization. The primary contact was Andra, the founder of ONTRACK. The engagement started in April 2022 and is ongoing, with an investment of around $27,000 so far.

ONTRACK DIGITAL was contracted by JMP The Label, a women's swimwear company, to increase their conversion rate optimization (CRO). The project involved the redevelopment of the website, creation of various landing page layouts for testing, and a re-design of the site. The team of 2-5 employees was chosen based on a referral, budget fit, culture fit, value for cost, and alignment of company values. The project was successful, with ONTRACK delivering an optimized and redesigned website to the satisfaction of JMP The Label.