Ologie
visit site- $50,000+
- 50 - 249 employees
- Columbus, OH
Ologie is a branding and marketing agency. Offering web design, UI/UX design, and digital strategy, they mostly serve enterprise and mid-market businesses but also accept small business clients. Founded in 1987 and based in Columbus, OH, the team of 115 creates brand experiences through all forms of media: print, digital, photographs, and video.
Client Insights
Industry Expertise
60%
15%
15%
10%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 45%
Common Project Size
$200K-$999K 4 projects
$50K-$199K 2 projects
Clients
- Cardinal Health
Highlights from Recent Projects
Ologie was hired by the Smithsonian's National Air and Space Museum to create a unique identity for a campaign aimed at raising $250 million for a major building renovation. The agency was selected through an extensive federal procurement process, with their proposal standing out from the competition. Ologie's team engaged in a discovery phase, interviewing key members of the museum's leadership, board, and donors, and reviewing extensive information provided by the museum. They then identified key audiences, created two different creative concepts for the campaign, and reviewed drafts of the campaign name, tagline, and visual identity. The project involved Ologie's creative and copy team, with two account managers working directly with the museum.
A university hired Ologie for a branding project aimed at describing the totality of the university system. The partnership involved a strategic internal market research effort, with Ologie interviewing over 100 students, faculty, senior administrators, admissions officers, and the dean. The agency helped the university understand its competitors’ brands and messages, and determine what was unique and valuable about the university. The main deliverable was a robust set of brand guidelines. Ologie then worked on creating visuals and an exciting brand story, and helped bring the brand to life through printed materials and reimagined information sessions.
Ologie was selected by the University of Pittsburgh to develop a university master brand, aimed at raising awareness nationwide. The agency was chosen for its strong creative. Ologie conducted individual and group interviews with senior administrators and members of the Board of Trustees, and used quantitative research results to develop brand concepts for testing. They conducted an on-campus workshop to explore concepts, voice, tone, and personality, and used this information to build positioning and brand style. They provided two creative concepts, one of which is currently being refined to serve as part of a wider brand strategy and major advertising campaign.