Ologie

Ologie was hired by a university to help with a branding project. The university was looking for a way to articulate their brand and position themselves strategically amongst their competitors. Ologie's approach involved a year-long internal market research effort, interviewing over 100 students, faculty, administrators, admissions officers, and the dean, to better understand what the university represents. They also examined competitors' brands and messages to identify what was unique about the university. The main deliverable was a comprehensive set of brand guidelines. Following this, Ologie created visuals and a brand story, and worked with the university to bring the brand to life through printed materials and reimagined information sessions. The university's internal graphic designer and team used the brand guidelines to work on numerous deliverables, including a new website.

The University of Pittsburgh hired Ologie to develop a University master brand, aimed at increasing brand awareness nationally and regionally, improving reputation and rankings, and positively impacting enrollment and fundraising. Ologie began by conducting interviews with over 70 senior administrators and Board of Trustees members, and also toured the campus to gain a deeper understanding of the university. They then conducted an on-campus workshop to explore concepts, voice, tone, and personality, which was used to build positioning and brand style. Ologie provided two creative concepts, one of which was selected and refined to serve as part of a wider brand strategy and a major advertising campaign.

The Smithsonian's National Air and Space Museum hired Ologie to create a unique identity for a fundraising campaign. The goal was to raise $250 million for a major building renovation. Ologie began by meeting with the museum’s core team and interviewing key members of the leadership, board, and donors. They identified key audiences and their attributes, and then reviewed two different creative concepts for the campaign, including the campaign name, tagline, and visual identity. The next steps include creating a website, campaign video, and case statement. The project involved Ologie's creative and copy team, with two account managers working directly with the museum.