The Obsidian Co.

The Obsidian Co. delivered a successful marketing strategy for a European equity crowdfunding platform. The company was hired to enhance brand awareness, increase website traffic, social follower base, platform user base, and newsletter subscribers, and to create customized marketing campaigns for each crowdfunding project. The Obsidian Co. achieved these objectives by designing an effective marketing strategy, creating social media content, managing social media ads, and providing reporting and analytics. The client appreciated the culture fit, value for cost, and the alignment of company values with The Obsidian Co.

In another project, The Obsidian Co. provided PPC, SEO, and social media marketing for a life insurance company. The client aimed to expand their social media presence and generate more leads. The Obsidian Co. accomplished these goals by creating monthly social media content and managing Google Ads and SEO. The client was referred to The Obsidian Co. and appreciated their work.

The Obsidian Co. also worked with a consulting firm, aiming to increase the company's MQLs and brand awareness. The firm selected The Obsidian Co. because of the alignment of their company values. The Obsidian Co. developed a detailed 12-month marketing plan, which included a competitive analysis, customer persona creation, marketing funnel creation, and budget allocation and optimization. The strategy was adapted according to the performance evaluation of the activities, which was appreciated by the client.