Observe Branding

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Observe Branding, a branding firm, was founded in 2017. Their small team is headquartered in São Paulo, Brazil; Vancouver, Canada and Santa Monica, California. Their services include branding, marketing strategy, and graphic design.

Client Insights

Industry Expertise

Business services


Information technology


Other industries


Arts, entertainment & music


Hospitality & leisure




Legal Cannabis


Client Size Distribution

Small Business (<$10M) 75%

Midmarket ($10M - $1B) 25%

Common Project Size

$10K-$49K 2 projects

$50K-$199K 2 projects


  • Radisson RED Hotels

Highlights from Recent Projects

Overall Rating

4 Reviews

Observe Branding was hired by Lumiata Oftalmologia, an ophthalmology clinic, to conduct a complete rebranding. The project involved changing the clinic's name and identity. The Observe Branding team, consisting of 2-5 employees, conducted a thorough market research, analyzed the clinic's strengths and weaknesses, and created a new name and logo. They also developed a comprehensive identity manual. The project was successful and the client appreciated the good value for cost and the alignment of company values.

Fashinnovation, a global online platform connecting fashion entrepreneurs and innovators worldwide, hired Observe Branding for brand positioning and digital strategy. The team from Observe Branding, which was referred to the client and consisted of 2-5 employees, recommended adjustments to positioning and manifest, created personas, and provided recommendations for visual line adjustments. They also developed a digital business plan that included audience targeting, content format recommendations, and a study of investment and return. The client was pleased with the high ratings and the referral they received.

Outcast Capital, an investment firm, engaged Observe Branding for brand positioning, strategy, and visual identity. The team, which was referred to the client and consisted of 2-5 employees, conducted detailed research on Outcast, its competitors, and the investment market. They also conducted interviews with investors and entrepreneurs in the food industry. They defined the firm's vision, mission, and values, developed a personalized brand strategy, and implemented it across all communication channels. The client appreciated the great culture fit, good value for cost, and the alignment of company values.



Service Excellence




Would Recommend