Observe Branding
visit site- $10,000+
- 10 - 49 employees
- Miami, FL
Observe Branding, a branding firm, was founded in 2017. Their small team is headquartered in São Paulo, Brazil; Vancouver, Canada and Santa Monica, California. Their services include branding, marketing strategy, and graphic design.
Client Insights
Industry Expertise
30%
20%
15%
10%
10%
10%
5%
Client Size Distribution
Small Business (<$10M) 75%
Midmarket ($10M - $1B) 25%
Common Project Size
$10K-$49K 2 projects
$50K-$199K 2 projects
Clients
- Radisson RED Hotels
Highlights from Recent Projects
Observe Branding was hired by Fashinnovation, a global online platform that connects fashion entrepreneurs and innovators worldwide, to assist with brand positioning and digital strategy. The team of 2-5 employees from Observe Branding was selected based on their high ratings and a personal referral. They provided recommendations for adjustments to positioning and manifest, personality, tone, and language, as well as a survey of attributes and arguments. They also developed a digital business plan that included product recommendations, audience targeting, content format, pricing, and technology assumptions. The project was successful and met the client's expectations.
Lumiata Oftalmologia, an ophthalmology clinic, commissioned Observe Branding for a rebranding project. The clinic sought a name change and a new identity. Observe Branding was chosen after an online search due to their good value for cost and alignment with the company’s values. The team of 2-5 employees conducted market research, identified strengths and weaknesses, and created a new name and logo for the clinic. They also developed an identity manual to guide the clinic's branding efforts. The client was pleased with the outcome and the value they received from Observe Branding.
Outcast Capital, an investment firm focused on businesses in the food system and Latin America, engaged Observe Branding for their brand positioning and strategy, and visual identity. The team from Observe Branding was chosen based on a referral, their great culture fit, good value for cost, and alignment with the company’s values. The team conducted detailed research on Outcast and its competitors, interviewed investors and entrepreneurs in the food industry, and developed a personalized brand strategy. This included creating a visual identity, marketing language, positioning, and value proposition. They also implemented the brand strategy across all communication channels and monitored its performance. The client was satisfied with the results and the strategic approach of Observe Branding.