Obility

Obility worked with a digital workforce platform to manage their SEO, paid social, and paid search strategy. The project involved site structure changes and a complete rebrand of the platform. Obility played a crucial role in mapping keywords and targeting audiences on Microsoft Advertising, Google Ads, Facebook, LinkedIn, and Instagram. The team at Obility consisted of a customer success manager and specialists dedicated to each channel. The project, which began in January 2020, is ongoing and has a yearly budget of $132,000.

For a technology company, Obility was hired to support and manage their B2B paid search efforts across multiple platforms. The goals were to grow, expand, and improve their paid search program. Obility managed paid search campaigns for multiple products across various regions and languages. They also worked on user experience, improved conversion rates across the sales process, and enhanced sales interactions. The team included an account manager, a campaign manager, and a secondary campaign manager, along with additional support from the agency.

Innovyze, a smart water analytics firm, hired Obility for an SEO project following a decrease in organic traffic after a new website launch. Obility audited the old and new websites to identify content gaps and outlined a plan to migrate a legacy blog to the main domain, which significantly increased organic traffic. They also set up an event tracking framework within the marketing automation and Google Analytics accounts to track lead submissions by product line and channel. Obility’s team consisted of an SEO manager and two account managers, and their efforts led to consistent site audits to fix technical SEO errors and provide SEO-friendly content recommendations.