Net Theory, Inc.

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Net Theory, Inc. is a web design and development company founded in 1999 and located in New York. With a team of fewer than 50 employees, they serve small businesses in the e-commerce, consumer products and services, and media industries. Their services include web development, digital strategy, UX/UI design, and e-commerce development.

Client Insights

Industry Expertise



Consumer products & services






Financial services


Business services


Client Size Distribution

Small Business (<$10M) 90%

Midmarket ($10M - $1B) 10%

Common Project Size

This provider does not have any client reviews.


  • Caviar Russe

Highlights from Recent Projects

Overall Rating

2 Reviews

Net Theory, Inc. was hired by an online newspaper network with the initial goal of updating their website. A previous vendor had not been successful, so the company turned to Net Theory to handle all of their web development needs. Over the course of the engagement, they updated the website, added new features, implemented SEO tactics, and worked on the site's infrastructure. At present, they are migrating the database to improve loading and processing speeds, a task that involves moving millions of files without breaking any links. The CEO of the newspaper network worked mostly with the CEO of Net Theory. The engagement started in June 2014 and is still ongoing, with over $100,000 invested in the latest project.

Caviar Russe, an online retailer of imported and domestic caviar in the United States, contracted Net Theory to make updates to their website. The goal was to make the backend more efficient in processing orders and to increase sales through a professional and approachable frontend store. The new backend CMS that was developed accepts orders through the website and manually from phone representatives. It enables the viewing and processing of orders and the tracking of sales trends. Net Theory worked with the company's graphic designers to build a high-end, user-friendly frontend that appeals to customers. The managing director of Caviar Russe worked directly with the founders and developers of Net Theory. Their collaboration started in 2008 and continues to the present, with the website being updated constantly to keep up with the latest technology and new functionalities.



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