Mobio Group

Mobio Group was hired by an automotive company to promote their mobile app, with a goal to acquire new users. The vendor was chosen based on positive reviews from trusted partners. The project involved testing various audience segments for contextual queries, with the aim of better managing the budget and monitoring the cost per acquisition (CPA). The results showed a 47% lower CPA for brand and competitive queries. The project involved the collaboration of three user acquisition managers, one account manager, and one sales manager from Mobio Group.

A financial services company hired Mobio Group to attract new users to their mobile application. The vendor was selected after multiple calls with various agencies, with Mobio Group's proposed strategy being deemed the most credible and sensible. The project involved launching an advertising campaign to a wide audience and testing different creatives for each age group. Despite initial difficulties with a lower than planned CPA, the launch of an advertising campaign for contextual queries helped to achieve the planned KPI. The campaign results were impressive, with a CPA three times lower than in campaigns for a wide target. The project team consisted of three user acquisition managers, one sales manager, and one account manager.

Mobio Group was engaged by a grocery delivery company to promote their app. The vendor was chosen based on their rating and positive reviews from former clients. The project involved conducting market research, launching initial tests, and testing various approaches in creatives and targeting. The team also launched Web2App tests to bypass SKAD restrictions when running Facebook on iOS. The project was carried out by three user acquisition managers, one sales manager, and one account manager from Mobio Group.