Mitosis Consulting

Mitosis Consulting engaged with an AdTech company to boost its marketing and sales strategies in the U.S. They audited all existing marketing materials, and based on the findings, developed a tailored strategy for the U.S market. The strategy involved the creation of sales pitches, one-page documents for salespeople to leave behind after meetings, and transcripts for handling sales calls with U.S customers. The project, which ran from May 2014 to November 2017, cost between $250,000 and $500,000. The engagement ended when the client's company in Poland grew too large to be managed remotely from the U.S.

In another project, Mitosis Consulting was hired by a marketing technology company to help it penetrate the U.S market while improving the firm's global marketing and sales strategy. The primary objective was to increase the company's monthly recurring revenue (MRR) with a focus on the U.S market. Mitosis Consulting worked with the company for three years, during which they developed and optimized the sales process, managed customer acquisition in the Americas, and enhanced the global product marketing strategy. They worked as an extension of the client's in-house marketing and sales team, bringing in specialists as needed.