Mindshape

Mindshape Creative Brand Agency was engaged by Hayward Pool Products Canada to help with a consumer push campaign. The agency was tasked with creative direction, concept development, and research to enhance brand awareness within the Canadian market. Mindshape's team helped the company establish an online presence and conducted research to ensure the correct medium was used for the campaign. The team worked closely with the client, providing creative concepts, campaign management, and research and development. The partnership began in late 2018 and the contract was signed in early 2019.

In another project, Mindshape Creative Brand Agency was hired by a food production firm to build a website and grow their presence on social platforms. They assisted the company in identifying trends and allocating their budget for maximum impact. The agency recommended strategies that proved effective, such as investing more in Google Ads and increasing the budget for Facebook and Instagram. They created and monitored posts, crafted carousel ads, and devised recipe selections based on seasonal and local factors. The collaboration started in July 2017 and is ongoing.

Discounter’s Pool & Spa Warehouse enlisted the help of Mindshape Creative Brand Agency to solidify their brand and expand their reach. The agency worked on refining the company's brand, ensuring consistency across all platforms, and bringing the brand into their physical stores. They also migrated the company's website to a new theme, keeping it consistent with the company's objectives. The team provided a sounding board for ideas and helped execute them. The partnership, which started in March 2019, is ongoing and the company has budgeted about $200,000 for this year.