Mindshape

Mindshape was hired by Discounter’s Pool & Spa Warehouse to enhance its branding and digital marketing strategy. The company was facing challenges with its seasonal business model, lack of marketing plan, and a diluted brand. Mindshape helped solidify their brand, revamped their Shopify website, and brought cohesion to their in-store signage across seven stores. They also migrated the client's entire website to a new theme and provided strategic advice. The client praised Mindshape's team, which included an account manager, a coder, a developer, and a social media community manager. The project started in March 2019 and is ongoing.

For Hayward Pool Products Canada, a manufacturer of swimming pool equipment, Mindshape was brought on board to help with a consumer push campaign during the short swimming pool season in Canada. The campaign included creative direction, concepts, and research. Mindshape helped the client create an online presence with advertising, conducted research for the campaign, and managed the campaign along with R&D. The client appreciated Mindshape's understanding of the industry and the ease of connecting with the local team. The engagement started in early 2019.

Mindshape was hired by a food production firm to build a website and enhance their social media presence. The client needed to get more impact from their budget and Mindshape provided effective strategies, including investing more in Google Ads. They also recommended increasing the budget for Facebook and Instagram, where they wrote, planned, created, and monitored posts. The team also created carousel ads and planned recipe selections based on the season and local harvest times. The client was impressed with Mindshape's previous work and found their offerings fit their needs. The project started in July 2017 and is ongoing.