Mezzanine Growth

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The Mezzanine Group is a B2B lead generation firm comprised of a team of more than 10 marketing experts based in Toronto. Founded in 2005, they provide marketing strategy, digital strategy, and social media marketing solutions for small and mid-market businesses in various fields such as business services, IT, and telecommunications.

Client Insights

Industry Expertise

Manufacturing

40%

Business services

30%

Information technology

30%

Client Size Distribution

Small Business (<$10M) 15%

Midmarket ($10M - $1B) 50%

Enterprise (>$1B) 35%

Common Project Size

$200K-$999K 2 projects

$10K-$49K 1 project

$50K-$199K 1 project

Clients

  • Celestica

Highlights from Recent Projects

Overall Rating

5.0
5 Reviews

Mezzanine Growth was engaged by Husky Technologies, a manufacturing company, to develop a lead generation and growth marketing strategy. The project involved upskilling internal teams, managing campaigns, content development, and handling social media marketing and paid ads. They also provided consulting services on automation platforms, reporting, and organizational structure. The collaboration, which started in January 2020, has seen Husky Technologies invest between $150,000–$400,000 USD. The engagement is still ongoing, with Mezzanine Growth proving instrumental in building Husky Technologies' core competency in lead generation and growth marketing.

In another project, Mezzanine Growth was hired by a telecommunications agency to aid in their entry into a new market. The goal was to generate leads and gain insights to fuel future growth. Mezzanine Growth created ads for multiple platforms including Google and LinkedIn, and provided guidance on landing page creation. The project was a collaborative effort with Mezzanine Growth demonstrating professionalism and marketing savvy. The agency's decision to engage Mezzanine Growth was based on a previous successful collaboration on a website redesign project.

For a legal insurance company, Mezzanine Growth was tasked with refreshing the brand and focusing on a particular product. The project involved analyzing competition, identifying key selling points, and developing targeted messaging. The company invested $50,000 in the first three months of the project, which started in August 2019. The collaboration also saw Mezzanine Growth designing marketing materials for a major conference. The legal insurance company plans to continue working with Mezzanine Growth, citing their immediate understanding of the company's needs as a major positive.

Timeliness

4.9

Service Excellence

5.0

Value

4.6

Would Recommend

5.0

Awards

37755

2022

36827

2022