Metric Theory

Metric Theory was hired by Kari Gran Inc, a natural skincare products company, to provide a short-term strategy and placement for their Q4 paid social. The company needed an effective strategy quickly due to the approaching quarter. Kari Gran Inc appreciated how Metric Theory handled smaller clients and after checking references, decided to hire them. The team from Metric Theory remained consistent throughout the project, with the same account manager and supervisor from start to finish.

A 3D art and marketplace company engaged Metric Theory to gain new customers and reduce customer churn. Metric Theory provided guidance for the company's advertising strategies, including ideation, creation, execution, and reporting. They focused on Google Ads and ran a variety of tests each month, ranging from creative and content to different audiences and new product offerings. The company spends between $85,000–$100,000 per month on advertising, with Metric Theory receiving 10% of that. The engagement has been ongoing since June 2019.

Maisonette, a children’s products company, hired Metric Theory for digital marketing services. The company needed assistance with paid ads and digital strategy. Metric Theory managed their paid search, paid social, e-management, and paid media budget execution. They also set up campaign structures on various platforms and established targeting to meet Maisonette's goals. They managed Google, Bing, Facebook, Instagram, and Pinterest, and occasionally tested other channels. The company has spent $300,000–$400,000 on the engagement, which started in July 2019 and is ongoing.