Metric Theory

Metric Theory partnered with Maisonette, a children's products company, to aid in their digital strategy and manage paid ads. The company invested approximately $300,000-$400,000 in this collaboration which began in July 2019 and is still ongoing. Metric Theory handles paid search, social media, and e-management, and also manages Maisonette's paid media budget and execution. They have established campaign structures on multiple platforms including Google, Bing, Facebook, Instagram, and Pinterest, and also support creative and copy efforts. The team working on this project consists of 4-5 full-time members, including an Associate Director for Paid Search and an Associate Director for Account Services.

Kari Gran Inc, a natural skincare products company, hired Metric Theory for short-term strategy and placement for their 4th quarter paid social. The project was time-sensitive and required a team that could quickly develop an effective strategy. Despite having a limited budget and previous experiences of being overlooked by other agencies, Kari Gran Inc was impressed by how Metric Theory handled smaller clients. The team composition remained consistent throughout the project, with the same account manager and supervisor.

Metric Theory was engaged by a 3D art and marketplace company to help reduce customer churn and acquire new customers. The company spends between $85,000-$100,000 per month on advertising, and Metric Theory receives 10% of that. The engagement, which began in June 2019, is ongoing. Metric Theory guides the company's advertising strategies, including ideation, creation, execution, and reporting. They primarily focus on Google Ads, using search, display, discovery, YouTube, and Gmail. They run 10-15 different tests each month, ranging from creative and content to different audiences to new product offerings or specific betas. The team consists of an account manager and an analyst, with additional resources pulled in as needed.