MDRG, Inc.
visit site- $10,000+
- 10 - 49 employees
- New Orleans, LA
MDRG, Inc. is a market research firm with around 20 employees that was founded in New Orleans, Lousiana in 1994. The enterprise and mid-market businesses they work with contract them for research into industries including healthcare, telecommunications, and advertising using surveys, data analysis, and more.
Client Insights
Industry Expertise
25%
25%
10%
10%
10%
10%
5%
5%
Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 50%
Common Project Size
$10K-$49K 1 project
$50K-$199K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
MDRG, Inc. undertook a project with Painting with a Twist, a company that combines painting with wine tasting events. The client sought to understand their customer base better due to increasing competition in the craft/entertainment industry. MDRG utilized the client's email list to conduct a survey, the results of which formed the basis for a range of marketing tactics. MDRG also conducted a category research project to gain more in-depth insights into the customer base. Following brand development with a separate agency, MDRG was tasked with testing the new brand, including consumer statements and logo options. The project ran from October 2018 until February 2019 and cost between $10,000–$49,999.
MDRG, Inc. has also worked with 360i, an advertising and digital marketing agency. The company was hired to conduct various research projects, including focus group testing for creative concept development and audience testing and measurement related to the LGBT audience. MDRG was flexible in adapting their approach based on the client's budget and research objectives. They managed the projects end-to-end, providing data analysis and key takeaways. The engagement began in 2016 and is ongoing, with a total cost so far of around $150,000 for 3-4 projects.