Matchstick Social

Matchstick Social was hired by a franchise health coaching company, looking to expand its brand awareness in the South East. Matchstick was tasked with market research, driving traffic to the sales team via multiple marketing platforms, and building a vision of the company's health coaching process and community. Using social media content development and advertising on platforms like Facebook, LinkedIn, and Instagram, Matchstick successfully generated leads for the company, resulting in a successful grand opening and established corporate partnerships.

A franchise owner of two bridal gown retail stores engaged Matchstick Social for advertising and social media marketing. The team at Matchstick managed the store's Instagram and Facebook accounts, running ad services through these platforms. They promoted events such as trunk show sales during the COVID-19 pandemic and kept lines of communication with customers open. They also conducted a full discovery and competitor research to understand the market dynamics. The partnership, which began in January 2019, is still ongoing, with the store owner praising Matchstick Social for taking the responsibility off their plate.

Matchstick Social was contracted by Factora Wealth, an investment education and community platform for women, to audit their social channels and provide an updated social marketing strategy for Instagram and Facebook. Over a period of four months, Matchstick worked on defining and upgrading the company's social marketing strategy across web and social channels. The CEO of Factora Wealth, who had worked with Matchstick on past projects, expressed confidence in the effectiveness and trustworthiness of the Matchstick team. The project primarily involved working with an account manager from Matchstick.