Matchnode

Matchnode partnered with New Balance Chicago to enhance their digital marketing strategy. The main challenge was converting digital leads into foot traffic for their brick-and-mortar stores. To address this, Matchnode developed landing pages, ran Facebook advertising campaigns, and took over the company's email marketing. They also created look-alike groups based on the company’s database to capture more leads. The team was praised for their responsiveness and attention to detail, and for understanding the company's business and needs. The engagement lasted from October 2014 until December 2016.

The online investor marketplace sought Matchnode's expertise to understand visitor and customer behavior on their site. The team used Google Analytics for traffic analysis and Kissmetrics to delve into user behavior. They also ran Google AdWords, Facebook, and LinkedIn campaigns to increase traffic. The client appreciated the team's work, noting that they managed all aspects of the process and were a good match for the company. The project took place from September 2013 to July 2015.

Matchnode worked with a marketing consulting company to manage their Facebook advertising for a back pain relief brand. They executed Facebook media buys, developed strategies, and managed targeting and bidding. They also contributed to the overall campaign and branding process. The team was commended for their technical expertise and contribution to the branding process. The client paused their work due to a change in strategy but expressed satisfaction with Matchnode's work. The project ran from August 2015 to October 2017.