Massive Insights Inc.
visit site- $25,000+
- 10 - 49 employees
- Toronto, Canada
Massive Insights Inc. Is a business intelligence company established in 2012. The small team focuses on BI & big data consulting & SI, cloud consulting & SI, Email Marketing, Conversion Optimization, and more. The agency is headquartered in Toronto, Canada.
Client Insights
Industry Expertise
20%
20%
15%
10%
10%
10%
10%
5%
Client Size Distribution
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 50%
Common Project Size
$200K-$999K 3 projects
$10K-$49K 1 project
$50K-$199K 1 project
Clients
- Intuit
- Float Financial
- Hydro One
- Jamieson Wellness Inc.
Highlights from Recent Projects
Massive Insights Inc. was hired by SickKids Foundation to develop machine learning models to predict donation patterns based on macro-economic indicators and to provide demographic insights for targeted marketing strategies. They applied multiple machine learning algorithms, created a multitude of variables from unique macroeconomic indicators, and combined immigration and demographic data with donation patterns. The results were translated into actionable strategies for the executive team. The SickKids Foundation found Massive Insights to be a great cultural fit with good value for cost and aligned company values.
Massive Insights Inc. was also contracted by Intuit to develop a methodology for calculating marketing ROI across channels, products, and teams. They consolidated disparate data sources, evaluated multiple attribution methodologies, and created algorithms to reallocate "unknown" channel revenue to known marketing channels. The team presented their findings to the marketing leadership team and provided documentation on the ROI methodology. Intuit praised Massive Insights for their expertise, cultural fit, and value for cost.
A leading vitamin manufacturer enlisted the help of Massive Insights Inc. to integrate SAP data for Tableau reporting and implement various BI reporting dashboards. The project involved requirements gathering, data preparation, ETL deliverables, dashboard and report development, user testing, quality assurance, deployment and end-user training. The client appreciated Massive Insights' clear expertise, cultural fit, and proximity to their location.