Marsden Marketing

Marsden Marketing was contracted by a global cloud and network platform company to enhance their lead generation program. The agency was responsible for all aspects of the company's marketing automation platform and advertising, including setting up nurture campaigns, creating webpages, and acting as a demand generation agency. They also developed content for storytelling, thought leadership, surveys, web collateral, and sales enablement. The client praised Marsden Marketing for their understanding of the technology and their ability to reach potential buyers. The partnership, which started in 2007, is still ongoing with the most recent campaigns costing around $200,000.

Marsden Marketing was hired by an analytics company to improve their SEO and PPC efforts with the goal of increasing lead conversions and sales. The agency performed a detailed analysis of the company's results and made strategic recommendations to increase conversions. As the partnership evolved, Marsden Marketing also assisted in the messaging efforts for a new product launch. The client appreciated Marsden Marketing's clear articulation of how they would meet the company's digital marketing needs and how the company would grow with them.

Cox 2M, an Internet of Things (IoT) solutions provider, hired Marsden Marketing for market research and branding. The agency conducted a detailed market landscape assessment, customer and competitor interviews, and made recommendations on the company's core value proposition. They also rebuilt the company's entire brand identity, go-to-market strategy, and technology stack. The result was a powerful, engaging, and revenue-focused marketing and sales program that increased the company's sales pipeline by 600%. The client commended Marsden Marketing for their smart, data-driven approach and their ability to handle unexpected challenges with grace.