MarketJoy, Inc.

MarketJoy, Inc. worked with Konexus, a crisis management and collaboration software company, to generate leads. The vice president of sales and marketing at Konexus was the only person handling marketing in the company and required a full-service model for lead generation. MarketJoy was given information about the target audience and company profiles that Konexus was interested in. MarketJoy's team conducted research, sent out initial emails, and executed email campaigns. They handled the first line of communication with potential leads before passing them onto Konexus. The vice president of sales and marketing worked directly with Curtis, the VP of Customer Success at MarketJoy. The engagement started in January 2018 and is still ongoing. The investment in this project has been less than $20,000.

MarketJoy, Inc. also collaborated with an online education technology company to help them offer their courses and products to businesses for employee training and development. The COO of the tech company reached out to MarketJoy to explore these new opportunities. Together, they developed a general outreach program and selected specific campaigns for their different offerings. The companies were targeted via email and LinkedIn. They had an iterative process to finalize templates, evaluate their efficacy, and update them as needed. Initially, the point of contact was from MarketJoy's executive team, but as the project progressed a project leader was assigned. The tech company's sales team introduced MarketJoy after an online search and speaking to several companies. This engagement has been ongoing for at least a year and a half.