Marchio

Marchio worked with TruConnect, a telecommunications provider, to update their visual identity and branding. The project involved updating the company's logo, website, and print and digital media. Marchio's team, consisting of an account manager, a graphic designer, and a copywriter, provided an overview of the new website design and how the updated branding would be applied. They also provided examples of how the new brand could be applied to different print materials. The project lasted from January to April 2022 and was successful in evolving TruConnect's visual identity and branding.

In a separate project, Marchio was hired by Constant Contact, a digital marketing software provider, to build a new brand strategy platform and reenvision their visual design. They were given a creative brief, research, and old customer information, and conducted interviews and research with the company's employees. Marchio developed a company core narrative, a promise statement, voice attributes, and values. They also refined the company's logo and introduced a new color scheme, font, and design elements to the website. The engagement lasted from October 2021 to September 2022 and resulted in a successful rebranding and visual identity update.

Marchio was also engaged by Fluxergy, a medical device manufacturer, to refresh their brand and logo. The project scope included transferring the new brand to a new website and corporate presentation. Marchio was also tasked with optimizing and simplifying the company's brand messaging and identity. The team of 2-5 employees successfully brought a refresh to Fluxergy's brand and logo, and effectively consolidated and organized the company's messaging.