LyteYear

LyteYear worked with ClearGage, a healthcare payment solutions company, on SEO, SEM, and paid social media marketing. The team, which consisted of 2-5 employees, was hired to generate leads and optimize search engine results. They conducted SEO audits, provided recommendations for landing page optimizations, managed the Google AdWords account, and launched ClearGage's paid social media marketing on Meta and LinkedIn. The choice to work with LyteYear was due to their reasonable pricing and a referral from a trusted source.

The team at LyteYear collaborated with Zero Foxtrot, a military lifestyle apparel retailer, to diversify their performance marketing channel mix and acquire new customers. Zero Foxtrot's CEO found LyteYear through a referral and chose them due to their high ratings, budget-friendly pricing, and alignment with company values. LyteYear's team, consisting of 2-5 employees, worked on overhauling Google Shopping and text ads, restructuring the Facebook account, and optimizing creative content. They worked closely with Zero Foxtrot's internal creative team to align their creative strategy with the broader goals of their digital advertising efforts.

LyteYear collaborated with MedCerts, an online healthcare and IT certification training provider, to increase conversions and expand their reach across different ad platforms. The LyteYear team, consisting of 2-5 employees, worked primarily on SEM, Facebook, and LinkedIn advertising. They took the time to understand MedCerts' business goals, audience segments, and competitive landscape. Their services included strategic planning, keyword/audience development, ad creative consultation, campaign setup, and ongoing optimizations. They managed Google/Bing Ads, Meta, and LinkedIn campaigns, focusing on driving quality leads. They also played a major role in yearly budget planning and developed customized reports reflecting seasonality trends of campaigns. MedCerts chose LyteYear due to their high ratings, budget-friendly pricing, cultural fit, and good value for cost.