LyteYear

LyteYear was contracted by ClearGage, a healthcare payment solutions company, to improve lead generation via search engine marketing (SEM) and search engine optimization (SEO). The team of 2-5 employees from LyteYear performed SEO audits, analyses, and provided recommendations for landing page optimizations. They also restructured and managed ClearGage's Google AdWords account, optimizing it for key performance indicators (KPIs) and providing regular reports. In addition, they launched and managed ClearGage's paid social media campaigns on Meta and LinkedIn. ClearGage chose LyteYear for their budget-friendly pricing and existing relationship.

Zero Foxtrot, a military lifestyle apparel retailer, engaged LyteYear to diversify their performance marketing channel mix, acquire new customers at scale, and meet specific Return on Ad Spend (ROAS) targets. LyteYear's team of 2-5 employees worked on overhauling Zero Foxtrot's Google Shopping and text ads, while also restructuring their Facebook account. They refined targeting strategies, optimized creative content, and collaborated closely with Zero Foxtrot's internal creative team. Zero Foxtrot chose LyteYear due to their high ratings, budget-friendly pricing, and aligned company values.

A home furnishings and decor retailer hired LyteYear to manage their SEM campaigns, provide a full performance marketing strategy, and manage their paid social media campaigns. LyteYear was responsible for driving profitable growth through search engine marketing and digital media, including Google AdWords, Bing, Meta, and Pinterest. The retailer chose LyteYear for their industry expertise, good value for cost, and cultural fit. The team of 2-5 employees from LyteYear delivered on the scope of work, aligning with the retailer's budget and company values.