Lorem Ipsum

Lorem Ipsum partnered with Equinix, a global data center provider, to conduct primary research on how to evolve into a leading digital company. The project involved multiple phases including external research and analysis, qualitative and quantitative analysis, and the development of demand generation assets. The research was aimed at understanding Equinix's current and future digital infrastructure customers to help them meet their goals more effectively. In addition to this project, Lorem Ipsum also produced a podcast and day-to-day assets such as architecture diagrams and sales slides. The partnership, which started in April 2020, is ongoing and has involved an investment of around $600,000.

Lorem Ipsum worked with a heating, ventilating, and air conditioning company to create a guidebook aimed at educating the younger generation with the company's "tribal knowledge". The project involved conducting interviews with experienced employees to gain their insights and best practices. The feedback collected from the first version of the document was used to create subsequent versions. Lorem Ipsum's involvement has evolved from responding to specific requests to helping drive and formulate what the next version will look like. The partnership, which started in February 2019, is ongoing and has involved an investment of more than $250,000.

Lorem Ipsum was engaged by a software company that provides services to the engineering industry to provide branding and strategy services. The project involved conducting a 360-degree review of the company, holding a positioning workshop, and delivering a messaging blueprint that would lead into the company's name development. Other deliverables included target audience profiles, positioning statements, a value proposition, key differentiators, and a brand promise and values. The project, which took place from June to August 2021, involved an investment of around $55,000.