Level Agency

Level Agency was hired by Trident University, an online academic institution, to provide digital marketing services, analytics, and landing page design. Selected for their background in higher education and their analytical approach, the agency worked closely with the client to set budgets and objectives. The project saw around six full-time employees from the agency working in planning, strategy, creative, buying, and reporting roles. The key deliverables were weekly and monthly reporting against the approved media bought.

The Level Agency was contracted by a college for nursing, healthcare, and trades programs to generate leads for potential students. This involved a transition from traditional media to digital initiatives. Level Agency was primarily used for PPC campaigns, social media marketing, and creative design, and they also worked on the college's core messaging. Additionally, they developed a data-driven approach to marketing, creating new platforms and analytics. The VP of marketing worked with the founders of Level Agency, who specialized in PPC, social media, analytics, and IT integrations. The partnership lasted from July 2018 to October 2021 with an investment of around $600,000–$700,000 per year.

Level Agency was selected to help a financial services company during their rebranding phase. They developed and designed a new website, crafted new messaging, and implemented digital advertising and SEO. The client had specific keywords they wanted to rank for, and Level Agency built a strategy around this. They also expanded the SEO program and assisted with Google Ads and Facebook Ads. Approximately ten people from the agency were involved in the project, with the client's main point of contact being the Partner & EVP of Level Agency. The engagement ran from January 2015 to December 2016, with an investment of between $200,000–$250,000.