LESS+MORE

LESS+MORE worked with an orthodontic products manufacturer seeking a unified brand strategy. The company, which produces and sells orthodontic floss sticks, needed assistance with their logos, package design, and other customer-facing materials. LESS+MORE provided a brand guideline that included the company's logo, color palette, font faces, packaging design concepts, and a brand strategy pyramid. The brand essence, defined as "embrace your best," was intended to inspire confidence and pride in their customers. The project, which cost $36,000, was completed in April 2022.

The second project was a full brand refresh for Kodable, a company that teaches computer science to children aged 4-10. LESS+MORE conducted interviews with stakeholders and users, established the brand's personality and design elements, and created a new logo, website, and color schemes. They also developed talking points and messaging to resonate with parents and teachers. The rebranding project, which cost between $40,000-$50,000, was completed in February 2022.

In the third project, LESS+MORE was hired for a company rebrand by Biolog, Inc., a chemicals and biotechnology company. The team at LESS+MORE gave Biolog a fresh new look and established the pillars of their messaging. Key deliverables included a new logo, color palette, presentation designs, brochure designs, and a brand guide. The team consisted of 2-5 employees from LESS+MORE. The company chose LESS+MORE due to their high ratings, geographic proximity, great culture fit, and aligned company values.