Leadways

Leadways completed a digital marketing project for a leather goods company. They were tasked with creating and managing advertising campaigns on Google Ads, Facebook, and Instagram. The team at Leadways set up the company's profiles on Google Ads and Facebook Ads, and strategically chose the demographics and countries for the advertisements. The engagement began in June 2021 and is ongoing. The company appreciated the personalized approach of Leadways, particularly the founder, Paulo.

The company also worked with Luli Bebé, a luxury bag company, to improve their social media advertising. Leadways was hired to enhance the company's return on investment on Facebook and Google ads. The team, primarily consisting of Paulo and Leo, created engaging ads and provided valuable advice on improving the website and curating content for optimal paid ads. The company CEO found Leadways to be trustworthy and honest, and was impressed by their work.

Leadways was hired by JOPLINS®, an eco sunglasses company, for marketing, strategy, and business development. Initially, they audited the company's past marketing efforts and identified areas for improvement. They then developed a new advertising plan, primarily focusing on Facebook ads, and made several changes to increase conversion flow on the company's website. They also created a range of marketing strategies that were aligned with email marketing, social media, and e-commerce. The CEO of JOPLINS® worked closely with Paulo, who demonstrated strong analytical skills and effective communication.