Lead Express

Lead Express was hired by a management consulting company operating across Australia and New Zealand to facilitate entry into organizations where they lacked existing relationships. Following a rigorous selection process, Lead Express was chosen for their integrated full-service capability. They deployed an end-to-end lead generation campaign targeting C-Suite level prospects. A small team, consisting of a Data, Account Manager, and Senior Consultant, was assigned to the account. They ran a comprehensive campaign, which began with a strategy session that defined content and messaging. The team then executed digital activities and followed up with executive calling to secure meetings.

In another project, Lead Express was hired by APAC ISOMetrix, a subsidiary of Metrix Software Solutions, to assist with lead generation. This three-month campaign was extended into a year-long project due to its success. As part of their services, Lead Express provided leads and assisted with webinars, managing the setup, invitations, and attendee numbers. The decision to work with Lead Express was influenced by their demonstrated interest in understanding the client's business, marking a refreshing change from a previous unsatisfactory vendor engagement. In total, APAC ISOMetrix has invested approximately $86,000 USD in their partnership with Lead Express, which began in August 2019 and is still ongoing.