Labyrinth Digital

Labyrinth Digital was hired by Auntie Nono's, a direct-to-consumer seasoning brand, to assist with e-commerce growth marketing. The main objective was to increase online sales. The project involved growth marketing consulting, GA4 migration, social ads management, and Google Ads management. Labyrinth Digital began with a comprehensive health assessment of Auntie Nono's store data, web analytics, advertising, and email data. They developed a paid media strategy for Google and Meta Ads, which included a measurement plan, audience, budget, and creative requirements. They also improved Auntie Nono's email program by migrating to a dedicated sending domain, building out a lifecycle flow, and designing content calendars. The project resulted in enhanced tracking of marketing goals and regular newsletter cadence.

Mr. Stick's, a special occasion seasoning brand, engaged Labyrinth Digital to grow Shopify sales from first-time customers. The project encompassed growth marketing consulting, email strategy, and paid media management. Labyrinth Digital conducted a health assessment of Mr. Stick's data, including Shopify, Google Analytics, advertising, and email data. They developed a paid media strategy for Google and Facebook Ads and built a Business Intelligence dashboard for easy performance tracking. They also improved Mr. Stick's email program by providing detailed playbooks for email flows and developing a content calendar. The project resulted in a better understanding of performance metrics and improved email flows.

A mobility tools and education company hired Labyrinth Digital to develop and implement a PPC strategy with the goal of increasing ROAS. The team at Labyrinth Digital, which consisted of 2-5 employees, worked at a granular level to outline and implement the strategy. Communication was primarily through virtual meetings. The project resulted in a PPC strategy that moved the company towards profitability.