Labyrinth Digital

Labyrinth Digital was hired by Auntie Nono's, a direct-to-consumer seasoning brand, to help increase online sales. The project involved growth marketing consulting, GA4 migration, social ads management, and Google Ads management. Labyrinth Digital began the project with a comprehensive health assessment of Auntie Nono's store data, web analytics, advertising, and email data. This assessment provided performance trends, benchmarks, and channel-level insights, leading to a marketing roadmap for the year. Labyrinth Digital then developed a paid media strategy for Google and Meta Ads, ensuring tracking with marketing goals through a BI dashboard. They also improved Auntie Nono's email program, migrating to a dedicated sending domain, building lifecycle flow, and designing content calendars.

In another project, Labyrinth Digital was hired by Mr. Stick's, a special occasion seasoning brand, to increase Shopify sales from first-time customers. The project involved growth marketing consulting, email strategy, and paid media management. After conducting a health assessment of Mr. Stick's data, Labyrinth Digital developed a paid media strategy for Google and Facebook Ads. They also built a Business Intelligence dashboard for easy performance tracking. In addition, Labyrinth Digital improved Mr. Stick's email program by providing detailed playbooks for email flows and developing a content calendar.

Labyrinth Digital was also hired by a mobility tools and education company to increase Return on Ad Spend (ROAS). The project involved developing, outlining, and implementing a Pay-Per-Click (PPC) strategy. The Labyrinth Digital team worked at a granular level to move the company towards profitability. The team size was between 2-5 employees and communication was primarily through virtual meetings. The decision to hire Labyrinth Digital was based on a referral and alignment of company values.