Kaminsky Brand Group

Kaminsky Brand Group worked with a leading personal insurance company in Massachusetts on a series of branding and advertising campaigns. The project's goal was to reassure customers about their choice of insurance company during a transition to full competitive rating. Kaminsky Brand Group developed a multi-media campaign to communicate the company's value proposition to existing and potential clients. The project, executed by a team of fewer than five members, was completed on time and within budget.

The Kaminsky Brand Group was hired by a residential building developer to oversee all their marketing efforts. This included the development of collateral and creative processes for new neighborhood and product launches. Kaminsky Brand Group's responsibilities spanned a wide range of areas, including email, collateral production, creative concepts, signage, logos, ads, and website management. They also developed print, media, and internet ads, oversaw blogs and social media marketing, and created display materials for sales offices. The collaboration, which began in January 2000, continues to this day with a monthly investment of $8,000-$10,000.

Mount Alvernia High School, a private all-girls school, engaged Kaminsky Brand Group as admissions consultants. The team analyzed past student data to identify potential neighborhoods for attracting new students. Based on this analysis, they created print and digital campaigns to drive prospective families to the school's website. They also developed a marketing and advertising strategy, produced a series of videos, and ran ads on local television stations and news outlets. The ongoing engagement, which began in September 2020, has so far involved an investment of about $60,000.