JXM

JXM worked with Advia Credit Union to develop and implement both digital and traditional media strategies. They assisted with the rebranding of the credit union, introducing the new brand to existing members and advertising it to potential ones. JXM helped to create a tailored media strategy, focusing on print and digital advertising across various social media channels and also providing support with display ads, video ads, and media placements. They also assisted with print ads for commercial and consumer accounts and billboard placements. Their work extended to producing videos and developing other creative assets, as well as some business consulting. The engagement began in November 2013 and is ongoing, with an annual budget between $1 million and $1.5 million.

In collaboration with a dental association, JXM executed a digital advertising campaign aimed at raising public awareness about the importance of oral health and connecting the public with the association's dentists. The campaign, which had previously focused on traditional media like TV and print ads, shifted to an extensive digital marketing strategy under JXM's management. The comprehensive digital strategy developed by JXM included SEO, paid search, social media ads, display ads, website content, creative strategy, video production, and ad content development. They also provided extensive campaign reporting to measure the effectiveness of each ad.

JXM has been managing an annual public education campaign for the Michigan Dental Association for 7-8 years, focusing on digital marketing and video production. Initially, the campaign aimed at driving appointments for the association's members, but its focus shifted to public education about good dental health. JXM led the execution of the campaign, managing all elements from content creation to deployment. They also managed the association's social media campaigns, updated their marketing technology stack, and produced various types of videos for their social media channels. The association invests around $1 million annually in their work with JXM.