Iron Roots

Iron Roots was hired by Advantest America Inc., a leader in semiconductor and component testing technology, to enhance their online presence and establish them as a thought-leader in their industry. The team at Iron Roots developed a comprehensive strategy that included maximizing content utilization, video creation, innovation and adaptation, tailored content for specific platforms, and community management. They repurposed existing podcast content into various formats, transitioned from audio-only to video podcasting, generated monthly content for YouTube, and implemented a community management strategy to broaden outreach on YouTube. The result was an increase in audience engagement and brand visibility across Advantest's YouTube channel.

Iron Roots was chosen by a glass company to manage their social media. The company president found Iron Roots through a referral and selected them because their pricing fit the company's budget and their values aligned. Iron Roots' scope of work included research and digital strategy development, digital media audit and optimization, social email marketing, paid media, and the creation of a custom dashboard. The team at Iron Roots conducted brand discovery and outlined campaigns, goals, target market, KPI's, creative and distribution channels. They also optimized the company's social media profiles and created a bidding strategy with AdWords. The result was an improved online presence for the glass company.

Feazel, a home exterior contractor, hired Iron Roots to increase engagement across their social media channels, boost the frequency of social posts, and familiarize audiences with their brand and content. Iron Roots conducted thorough research, built a detailed social media strategy, created original graphics and videos, and managed and reported on the project. They audited existing social media channels, analyzed the market and current trends, and developed recommendations for content. They also designed and edited graphics and videos, wrote video scripts and post captions, and managed the release of approved content across all platforms. The result was an increase in engagement and brand familiarity across Feazel's social media channels.